Every Tech Leader Needs a Coach in Their Pocket

Introducing SwitchUp

If you follow this newsletter, you know I’m fully committed to leading product and engineering at Resquared. Still, in the early mornings and weekends, I’ve been relearning coding after nearly a decade away and building something alongside my wife.

The idea originally came from her — inspired by her own journey — and by the potential to combine neuroscience-based coaching with the power of LLMs to help people accomplish their goals in a more natural, less overwhelming way.

Leadership in startups is intense. Feeling mentally and physically in shape makes a huge difference — it shapes how you lead, how you focus, and how you handle what life throws at you. I know that difference acutely, from first hand experience over the years.

I started with ChatGPT as a coach to get back into cycling and lose some body fat. What became clear is that having a simple, adaptive coach in your pocket — one that meets you where you are and helps you build momentum without adding complexity — is a game changer.

That’s what SwitchUp aims to be: a human-centered, AI-powered coach designed to help you clarify your goals, stay aligned with them, adapt as life changes, and keep progress moving forward.

If this resonates, know we’re building SwitchUp for people like you. It would mean a lot if you shared your feedback or told us about the goals you’ve been striving for but haven’t yet reached.

And to go deeper, I invite you to subscribe to SwitchUp Notes, where we will be exploring behavior change, what makes it stick, and how tech can support our personal growth.